5 Steps to Launching your Product with Referral Marketing

This post will give you a good overview of how to go about setting up a referral campaign to launch your product. What you will learn: 1. Start with a Goal 2. Evaluate your Market

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How SaaS Startups Can Build a Customer Referral Program from Scratch

Are you a SaaS marketer?Perhaps you double as the CEO— or head of the product development team?For SaaS startups, determining marketing strategies that tackle early challenges are

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SaaS Metrics Matter

SaaS Metrics provide much-needed insight to grow and manage a successful SaaS business.To begin, the key to growing a healthy SaaS business, which provides quality leads, is provid

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Key Performance Indicator (KPI) Metrics SaaS Companies Should Examine From the Onset

In this article we’ll examine the key performance indicator (KPI) metrics you should focus on.Perhaps no other industry understands the importance of adaptability within the busine

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How to calculate ARR?

The ARR formula is simple and will show you how to calculate your ARR: ARR = (Overall Subscription Cost Per Year + Recurring Revenue From Add-ons or Upgrades) – Revenue Lost from C

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ARR Definition: What is ARR?

ARR is an acronym for Annual Recurring Revenue. ARR is a term you’ll often see in press releases or trending news stories for SaaS companies or subscription services. It’s importan

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Monthly Recurring Revenue

A strong MRR is the first step to getting on the right growth track. SaaS companies typically offer two different pricing options: monthly or annual payment plans. Monthly plans us

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Annual Recurring Revenue

ARR is the revenue of recurring items in the life of a 12-month subscription contract. SaaS companies would much prefer all their new customers to be on an annual plan (or longer)

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Customer Acquisition Cost

Customer acquisition costs are the total amount spent on marketing and sales to acquire new customers. Marketing channels that provide qualified leads which convert to new customer

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Customer Churn Rate

Customer churn happens when customers disengage with your service and do not renew their subscription on its anniversary date—or sometimes even before.Successful SaaS companies can

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Net Negative Churn

Net negative churn is the increased revenue from existing customers that is greater than the revenue lost from churned customers.In addition to focusing on adding new customers eac

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Customer Lifetime Value

Customer Lifetime Value (LTV) predicts the revenue that a single customer relationship brings to your company over the time of service. Understanding what your LTV is, provides the

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Measure Your Growth for Monthly Recurring Revenue (MRR) with MoM MRR Growth KPI

As a subscription business, you need to determine the growth rate of your Monthly Recurring Revenue (MRR) for a number of reasons. It not only offers a quick snapshot of your compa

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Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC)

As a subscription business, you need to be able to determine the lifetime value of your customers (LTV) relative to what it costs you to acquire your customers. Depending on how mu

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Measure Your SaaS Startups Growth with the Quick Ratio

The Quick Ratio is a metric, or key performance indicator ( kpi ), you can use to gain insight into the efficiencies of growth in your SaaS company, because it takes into account b

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Time to Value – ttv meaning

In the world of SaaS, customers are one of your most valued commodities and are continually subject to change. You have a limited amount of time to attract and engage customers, an

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7 word-of-mouth marketing program examples and ideas

Deciding on what kind of word-of-mouth referral marketing program to run and what rewards to offer is not an easy decision. The success of your word-of-mouth campaign depends

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6 Reasons why your referral program could fail

As many successful businesses will tell you, positive customer experiences and interactions can often make or break a business’ success. Referrals from existing customers to

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Word of Mouth Marketing, Everything You Need to Know

Word-of-Mouth Marketing is a powerful strategy, essential for your integrated market plan. Whether you realize it or not, this type of referral marketing has been a factor in your

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Referral Program Ideas to help increase your SaaS ARR

Let’s examine some ways marketing is becoming more customer based through these positive customer referral program ideas.For marketing and advertising programs, favorable imaging a

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